New York-­‐Based $900 Million Wealth Management Team Launches Fusion Family Wealth as an Independent Investment Firm

NEW YORK, NY, November 12, 2013 – Dynasty Financial Partners today announced its partnership with Fusion Family Wealth LLC, the most recent independent investment advisory firm to leverage Dynasty Financial Partners’ industry-­‐leading platform of integrated wealth management services and technology. With offices in both New York City and Long Island, NY, Fusion Family Wealth is an investment management firm founded by former UBS Senior Vice President Jonathan Blau. Joining Mr. Blau at Fusion Family Wealth are Managing Director Harvey Radler and Senior Wealth Advisors Jeffrey Blick and Joel Bodner and  Senior Client Service Specialist James Cloudman-­‐ all joining from UBS.

“Fusion Family Wealth was formed for a simple reason: we recognized that clients expect a high level of professional care aligned with the highest legal fiduciary standard. As an SEC registered firm, we are able to fuse these two concepts together,” said Mr. Blau, President and CEO of Fusion Family Wealth. “At Fusion, we are committed to offering the highest standard of care to individual clients  and professional services clients. This is possible through Dynasty’s open-­‐ architecture platform of best-­‐in-­‐class resources. All of our clients benefit from the scale of the Dynasty Network. In addition, we now have the flexibility to work strategically with large accounting and law firms in handling a wider array of financial capabilities.”

Behavioral finance is an important aspect of Mr. Blau’s business and he brings a fresh perspective and clarity on his work with clients. Behavioral finance takes  the position, supported by extensive research, that emotion and psychology adversely influence investor’s financial decisions. Emotion and psychology cause individuals to behave in unpredictable ways, which many times may reduce, the probability of achieving their goals. “Individual investors tend to have an emotional bias and have the illusion of predictive value. The idea that because  we think something will happen, that thought somehow has predictive value as to the eventual outcome. I work with my clients on viewing investing from a broader, more rational perspective,” said Mr. Blau.

Dynasty crafted a customized platform for Fusion Family Wealth, which includes Dynasty’s groundbreaking investment platform integrating industry-­‐leading proprietary research from Wilshire Associates and Callan Associates and Envestnet’s state-­‐of-­‐the-­‐art portfolio tools and reporting technology.  Fidelity Institutional Wealth Services LLC will provide clearing and custody services.

“Fusion Family Wealth offers its clients an innovative business model. Jonathan is the ultimate entrepreneur and independent thinker and we are proud to add Jonathan and the team to our network of independent advisors,” said Shirl Penney, President and CEO of Dynasty Financial Partners. “Over the years, Jonathan has built a substantial network of accounting and legal professionals and has successfully collaborated with a wide center of influence in building his business. Now, more opportunities will present themselves to Fusion Wealth as independent advisors and they will be able to deliver a wider solution set to clients.”

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